Rudolph and Kermit Lough probably did not foresee in 1941 that they were building a company that would span over five decades. Fifty-six years later, third-generation Phil Lough, Rudolph's son, is president of Lough Brothers Roofing and Siding Inc.

The company was established to provide home improvement services to the Wabash Valley area and has grown to a 35-member contracting firm installing residential and commercial building products for home owners, businesses, and governmental agencies. Located at 1101 Lafayette Ave. in Terre Haute, Lough Bros. is open Monday Through Friday from 7:30a.m. to 5 p.m.

Phil Lough feels they have been successful throughout the years because of their hometown ownership, personal touch, and honesty. "We've worked for five decades with the same companies. I'm selling to companies that my dad sold to," Phil said. His two sons, V. Scott and Bradley, work for the company -- the third generation at Lough Brothers.

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